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Introduction to advertising and promotion : an integrated marketing communications perspective /

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Detalles Bibliográficos
Autor Principal:	Belch, George E.
Outros autores:	Belch, Michael A.
Formato:	Libro
Idioma:	inglés
Publicado:	Boston : McGraw-Hill, c1995.
Edición:	3rd ed.
Subjects:	Advertising. Sales promotion.
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