Introduction to advertising and promotion : an integrated marketing communications perspective /
Gorde:
| Egile nagusia: | |
|---|---|
| Beste egile batzuk: | |
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Boston :
McGraw-Hill,
c1995.
|
| Edizioa: | 3rd ed. |
| Gaiak: | |
| Etiketak: |
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