Introduction to advertising and promotion : an integrated marketing communications perspective /
Guardat en:
| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Boston :
McGraw-Hill,
c1995.
|
| Edició: | 3rd ed. |
| Matèries: | |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
Ítems similars
Advertising and promotion : an integrated marketing communications perpective /
per: Belch, George E.
Publicat: (2007)
per: Belch, George E.
Publicat: (2007)
First steps in advertising and sales promotion
per: Chunawalla, S. A.
Publicat: (2010)
per: Chunawalla, S. A.
Publicat: (2010)
Advertising, sales and promotion management
per: Chunawalla, S. A.
Publicat: (2008)
per: Chunawalla, S. A.
Publicat: (2008)
When ads work new proof that advertising triggers sales /
per: Jones, John Philip
Publicat: (2007)
per: Jones, John Philip
Publicat: (2007)
Advertising and personal selling
per: Rajput, Namita
Publicat: (2008)
per: Rajput, Namita
Publicat: (2008)
Promotion : analysis, creativity, and strategy /
per: Dommermuth, William P.
Publicat: (1984)
per: Dommermuth, William P.
Publicat: (1984)
Integrated marketing communications in advertising and promotion /
per: Shimp, Terence A.
Publicat: (2010)
per: Shimp, Terence A.
Publicat: (2010)
Advertising : its role in modern marketing /
per: Dunn, S. Watson (Samuel Watson), 1918-
Publicat: (1986)
per: Dunn, S. Watson (Samuel Watson), 1918-
Publicat: (1986)
Advertising /
per: Jefkins, Frank
Publicat: (2000)
per: Jefkins, Frank
Publicat: (2000)
Sales promotion decision making : concepts, principles, and practice /
per: Ogden-Barnes, Steve, et al.
Publicat: (2015)
per: Ogden-Barnes, Steve, et al.
Publicat: (2015)
Advertising : principles and practice /
per: Wells, William, 1926-
Publicat: (1989)
per: Wells, William, 1926-
Publicat: (1989)
Advertising : principles and practice /
per: Moriarty, Sandra
Publicat: (2009)
per: Moriarty, Sandra
Publicat: (2009)
Advertising account planning a practical guide /
per: Kelley, Larry D., 1955-
Publicat: (2006)
per: Kelley, Larry D., 1955-
Publicat: (2006)
Advertising types, trends and controversies /
Publicat: (2012)
Publicat: (2012)
Advertising as culture
Publicat: (2013)
Publicat: (2013)
Advertising : concepts and strategies /
per: Gilson, Christopher
Publicat: (1980)
per: Gilson, Christopher
Publicat: (1980)
Foundations of advertising theory & practice /
per: Chunawalla, S. A.
Publicat: (2008)
per: Chunawalla, S. A.
Publicat: (2008)
Underdog advertising proven principles to compete and win against the giants in any industry /
per: Flowers, Paul W.
Publicat: (2006)
per: Flowers, Paul W.
Publicat: (2006)
Advertising creative : strategy, copy, and design /
per: Altstiel, Tom, et al.
Publicat: (2017)
per: Altstiel, Tom, et al.
Publicat: (2017)
Advertising management /
per: Aaker, David A.
Publicat: (1987)
per: Aaker, David A.
Publicat: (1987)
Advertising procedure /
per: Kleppner, Otto
Publicat: (1986)
per: Kleppner, Otto
Publicat: (1986)
Strategic advertising campaigns /
per: Schultz, Don E.
Publicat: (1984)
per: Schultz, Don E.
Publicat: (1984)
Advertising theory and practice /
per: Sandage, C. H. (Charles Harold), 1902-
Publicat: (1983)
per: Sandage, C. H. (Charles Harold), 1902-
Publicat: (1983)
Advertising strategy : creative tactics from the outside/in /
per: Altstiel, Tom
Publicat: (2006)
per: Altstiel, Tom
Publicat: (2006)
The great marketing turnaround : the age of the individual, and how to profit from it /
per: Rapp, Stan
Publicat: (1992)
per: Rapp, Stan
Publicat: (1992)
Strategic advertising management /
per: Percy, Larry
Publicat: (2009)
per: Percy, Larry
Publicat: (2009)
Strategic advertising management /
per: Percy, Larry
Publicat: (2005)
per: Percy, Larry
Publicat: (2005)
Advertising : concepts and strategies /
per: Berkman, Harold W.
Publicat: (1986)
per: Berkman, Harold W.
Publicat: (1986)
Advertising cultures : Gender, commerce, creativity /
per: Nixon, Sean
Publicat: (2003)
per: Nixon, Sean
Publicat: (2003)
The (un) common sense of advertising : getting the basics right /
per: Tiwari, Sanjay
Publicat: (2003)
per: Tiwari, Sanjay
Publicat: (2003)
Advertising by design : generating and designing creative ideas across media /
per: Landa, Robin
Publicat: (2016)
per: Landa, Robin
Publicat: (2016)
Developing advertising with qualitative market research
per: Wardle, Judith
Publicat: (2002)
per: Wardle, Judith
Publicat: (2002)
Beyond advertising : creating value through all customer touchpoints /
per: Wind, Yoram, et al.
Publicat: (2016)
per: Wind, Yoram, et al.
Publicat: (2016)
Street-smart advertising how to win the battle of the buzz /
per: Berman, Margo, 1947-
Publicat: (2010)
per: Berman, Margo, 1947-
Publicat: (2010)
Provocateur : Images of women and minorities in advertising /
per: Cortese, Anthony J.
Publicat: (2008)
per: Cortese, Anthony J.
Publicat: (2008)
Global advertising in a cultural context
per: Milenković, Mirjana
Publicat: (2009)
per: Milenković, Mirjana
Publicat: (2009)
How to market, advertise, and promote your business or service in your own backyard
per: Egelhoff, Tom
Publicat: (2008)
per: Egelhoff, Tom
Publicat: (2008)
Strategic management : formulation, implementation, and control /
per: Pearce, John A.
Publicat: (2009)
per: Pearce, John A.
Publicat: (2009)
"Capitalist realism" in Africa : realities and myths in advertising /
per: Alozie, Emmanuel C.
Publicat: (2014)
per: Alozie, Emmanuel C.
Publicat: (2014)
The art of client service : the classic guide, updated for today's marketers and advertisers /
per: Solomon, Robert
Publicat: (2016)
per: Solomon, Robert
Publicat: (2016)