Perreault, W. D. (1997). Essentials of marketing: A global-managerial approach (7th.ed.). Irwin.
Chicago Style (17th ed.) CitationPerreault, William D. Essentials of Marketing: A Global-managerial Approach. 7th.ed. Chicago: Irwin, 1997.
MLA (9th ed.) CitationPerreault, William D. Essentials of Marketing: A Global-managerial Approach. 7th.ed. Irwin, 1997.
Warning: These citations may not always be 100% accurate.