Perreault, W. D. (1997). Essentials of marketing: A global-managerial approach (7th.ed.). Irwin.
Citazione stile Chigago Style (17a edizione)Perreault, William D. Essentials of Marketing: A Global-managerial Approach. 7th.ed. Chicago: Irwin, 1997.
Citatione MLA (9a ed.)Perreault, William D. Essentials of Marketing: A Global-managerial Approach. 7th.ed. Irwin, 1997.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.