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Essentials of marketing research /

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Detalhes bibliográficos
Autor principal:	Dillon, William
Outros Autores:	Firtle, Neil H., Madden, Thomas J.
Formato:	Livro
Idioma:	inglês
Publicado em:	Boston : McGraw-Hill, c1993.
coleção:	The Irwin series in marketing
Assuntos:	Marketing research.
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