Boone, L. E., & Kurtz, D. L. (1992). Contemporary marketing (7th.ed.). Dryden.
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Chicago Style (17th ed.) Citation
Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 7th.ed. Philadelphia: Dryden, 1992.
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MLA (9th ed.) Citation
Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 7th.ed. Dryden, 1992.
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Warning: These citations may not always be 100% accurate.