APA (7th ed.) Citation

Boone, L. E., & Kurtz, D. L. (1992). Contemporary marketing (7th.ed.). Dryden.

Chicago Style (17th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 7th.ed. Philadelphia: Dryden, 1992.

MLA (9th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 7th.ed. Dryden, 1992.