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Consumer behavior : implications for marketing strategy /

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Détails bibliographiques
Auteur principal:	Hawkins, Del. I.
Autres auteurs:	Best, Roger.J, Coney, Kenneth A.
Format:	Livre
Langue:	anglais
Publié:	Illinois : IRWIN, c1989.
Édition:	4th. ed.
Sujets:	Consumer behavior > U.S. Marketing surveys > U.S.
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