Cita APA (7th ed.)

Berkman, H. W., Lindquist, J. D., & Sirgy, M. J. (1996). Consumer behavior. NTC.

Cita Chicago (17th ed.)

Berkman, Harold W., Jay D. Lindquist, i M. Joseph Sirgy. Consumer Behavior. Illinois: NTC, 1996.

Cita MLA (9th ed.)

Berkman, Harold W., et al. Consumer Behavior. NTC, 1996.