Cita APA (7a ed.)

Berkman, H. W., Lindquist, J. D., & Sirgy, M. J. (1996). Consumer behavior. NTC.

Cita Chicago Style (17a ed.)

Berkman, Harold W., Jay D. Lindquist, y M. Joseph Sirgy. Consumer Behavior. Illinois: NTC, 1996.

Cita MLA (9a ed.)

Berkman, Harold W., et al. Consumer Behavior. NTC, 1996.