Bottom-up marketing /

Eitemau Tebyg

• Guerrilla marketing for dummies
  gan: Margolis, Jonathan
  Cyhoeddwyd: (2008)
• Integrated advertising, promotion & marketing communications /
  gan: Clow, Kenneth E.
  Cyhoeddwyd: (2004)
• The great marketing turnaround : the age of the individual, and how to profit from it /
  gan: Rapp, Stan
  Cyhoeddwyd: (1992)
• Promotional strategy : managing the marketing communications process /
  gan: Engel, James F.
  Cyhoeddwyd: (1979)
• Building a brand an Emerald guide.
  Cyhoeddwyd: (2004)