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Basic marketing : a managerial approach /

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Bibliographic Details
Main Author: McCarthy, E. Jerome
Other Authors: Perreault, William D.
Format: Book
Language:English
Published: Homewood : Irwin, c1987.
Edition:9th ed.
Subjects:
Marketing.
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Basic marketing : a managerial approach / by McCarthy, E. Jerome (Edmund Jerome)

Published 1990
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Basic marketing : a managerial approach / by McCarthy, E. Jerome (Edmund Jerome)

Published 1987
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