McCarthy, E. J., & Perreault, W. D. (1987). Basic marketing: A managerial approach (9th ed.). Irwin.
芝加哥风格引文McCarthy, E. Jerome, 与 William D. Perreault. Basic Marketing: A Managerial Approach. 9th ed. Homewood: Irwin, 1987.
MLA引文McCarthy, E. Jerome, 与 William D. Perreault. Basic Marketing: A Managerial Approach. 9th ed. Irwin, 1987.
警告：这些引文格式不一定是100％准确.