Citazione Stile APA (7a Edizione)

McCarthy, E. J., & Perreault, W. D. (1987). Basic marketing: A managerial approach (9th ed.). Irwin.

Citazione stile Chigago Style (17a edizione)

McCarthy, E. Jerome, e William D. Perreault. Basic Marketing: A Managerial Approach. 9th ed. Homewood: Irwin, 1987.

Citatione MLA (9a ed.)

McCarthy, E. Jerome, e William D. Perreault. Basic Marketing: A Managerial Approach. 9th ed. Irwin, 1987.