Cover Image

QR Code

Basic marketing : a global managerial approach /

Show other versions (1)

Saved in:

Bibliographic Details
Main Author:	McCarthy, E. Jerome
Other Authors:	Perreault, William D.
Format:	Book
Language:	English
Published:	Boston : IRWIN, c1993.
Edition:	11th ed.
Subjects:	Marketing > Management.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Basic marketing : a global managerial approach /
by: McCarthy, E. Jerome
Published: (1993)

Marketing : a managerial approach /
by: William H. Cunningham
Published: (1987)

Marketing : a managerial approach /
by: William H. Cunningham
Published: (1987)

Marketing management /
by: Marshall, Greg W.
Published: (2010)

Marketing management /
by: Marshall, Greg W.
Published: (2010)

A framework for marketing management /
by: Kotler, Philip
Published: (2006)

A framework for marketing management /
by: Kotler, Philip
Published: (2006)

Marketing management
by: Kotler, Philip
Published: (2016)

Strategic marketing management /
by: Chernev, Alexander
Published: (2018)

Strategic marketing management /
by: Chernev, Alexander
Published: (2018)

Effect of marketing and corporate strategies on online buying decisions in Nairobi county a case of Masoko platform
by: Wekesa, Sella C
Published: (2019)

Basic marketing : a managerial approach /
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1990)

Basic marketing : a managerial approach /
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1990)

Basic marketing : a managerial approach /
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1987)

Basic marketing : a managerial approach /
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1987)

Basic marketing : a managerial approach /
by: McCarthy, E. Jerome
Published: (1987)

Basic marketing : a managerial approach /
by: McCarthy, E. Jerome
Published: (1987)

The role of strategic marketing in enhancing sustainable competitiveness in the marketplace: a case of selected branches of National Bank, Nairobi, Kenya /
by: Odhiambo, Alex Otieno
Published: (2015)

Services marketing : people, technology, strategy /
by: Wirtz, Jochen
Published: (2016)

Services marketing : people, technology, strategy /
by: Wirtz, Jochen
Published: (2016)

Basic marketing : a marketing strategy planning approach /
by: Perreault, William D.
Published: (2009)

Basic marketing : a marketing strategy planning approach /
by: Perreault, William D.
Published: (2009)

Essentials of marketing /
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1988)

Essentials of marketing /
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1988)

Applications in basic marketing : clippings from the popular business press /
by: Perreault, William D.
Published: (2005)

Applications in basic marketing : clippings from the popular business press /
by: Perreault, William D.
Published: (2005)

Essentials of marketing : a global-managerial approach /
by: Perreault, William D.
Published: (1997)

Essentials of marketing : a global-managerial approach /
by: Perreault, William D.
Published: (1997)

Applications in basic marketing : clippings from the popular business press /
by: McCarthy, E. Jerome
Published: (1991)

Applications in basic marketing : clippings from the popular business press /
by: McCarthy, E. Jerome
Published: (1991)

Basic marketing research : a decision-making approach /
by: Malhotra, Naresh K.
Published: (2009)

Basic marketing research : a decision-making approach /
by: Malhotra, Naresh K.
Published: (2009)

Marketing research : an applied approach /
by: Kinnear, Thomas C., 1943-
Published: (1987)

Marketing research : an applied approach /
by: Kinnear, Thomas C., 1943-
Published: (1987)

Marketing /
by: Lamb, Charles W.
Published: (1996)

Marketing /
by: Lamb, Charles W.
Published: (1996)

Marketing /
by: Lamb, Charles W.
Published: (1996)

Marketing /
by: Lamb, Charles W.
Published: (1996)

Basic marketing research /
by: Churchill, Gilbert A.
Published: (1992)

Basic marketing research /
by: Churchill, Gilbert A.
Published: (1992)