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Advertising : principles and practice /

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Detalhes bibliográficos
Autor principal:	Pearce, Charles
Outros Autores:	Well, William
Formato:	Livro
Idioma:	inglês
Publicado em:	New Jersey : Prentice Hall, 1995.
Edição:	3rd ed.
Assuntos:	Advertising campaigns. Advertising.
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