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Advertising : principles and practice /

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Xehetasun bibliografikoak
Egile nagusia:	Pearce, Charles
Beste egile batzuk:	Well, William
Formatua:	Liburua
Hizkuntza:	ingelesa
Argitaratua:	New Jersey : Prentice Hall, 1995.
Edizioa:	3rd ed.
Gaiak:	Advertising campaigns. Advertising.
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

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Strategy in advertising.
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The language of advertising and T.V. commercials /
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Public information campaigns & opinion research a handbook for the student & practitioner /
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The practice of advertising /
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Advertising theory and practice /
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Foundations of advertising theory & practice /
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Controversy of advertising : how advertisers present points of view ... /
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Advertising excellence /
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Advertising : its role in modern marketing /
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Contemporary advertising /
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