Pearce, C., & Well, W. (1995). Advertising: Principles and practice (3rd ed.). Prentice Hall.
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Chicago Style (17th ed.) Citation
Pearce, Charles, and William Well. Advertising: Principles and Practice. 3rd ed. New Jersey: Prentice Hall, 1995.
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MLA (9th ed.) Citation
Pearce, Charles, and William Well. Advertising: Principles and Practice. 3rd ed. Prentice Hall, 1995.
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Warning: These citations may not always be 100% accurate.