Cita APA (7th ed.)

Pearce, C., & Well, W. (1995). Advertising: Principles and practice (3rd ed.). Prentice Hall.

Cita Chicago (17th ed.)

Pearce, Charles, i William Well. Advertising: Principles and Practice. 3rd ed. New Jersey: Prentice Hall, 1995.

Cita MLA (9th ed.)

Pearce, Charles, i William Well. Advertising: Principles and Practice. 3rd ed. Prentice Hall, 1995.