Obálka

QR kód

Advertising : concepts and strategies /

Zobrazit další vydání (1)

Uloženo v:

Podrobná bibliografie
Hlavní autor:	Berkman, Harold W.
Další autoři:	Gilson, Christopher C.
Médium:	Kniha
Jazyk:	angličtina
Vydáno:	New York : Random House, c1986.
Vydání:	2nd ed.
Témata:	Advertising. Commercial art. Marketing.
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

Podobné jednotky

Advertising : concepts and strategies /
Autor: Gilson, Christopher
Vydáno: (1980)

Underdog advertising proven principles to compete and win against the giants in any industry /
Autor: Flowers, Paul W.
Vydáno: (2006)

Street-smart advertising how to win the battle of the buzz /
Autor: Berman, Margo, 1947-
Vydáno: (2010)

The (un) common sense of advertising : getting the basics right /
Autor: Tiwari, Sanjay
Vydáno: (2003)

Advertising and promotion : an integrated marketing communications perpective /
Autor: Belch, George E.
Vydáno: (2007)

Beyond advertising : creating value through all customer touchpoints /
Autor: Wind, Yoram, a další
Vydáno: (2016)

Developing advertising with qualitative market research
Autor: Wardle, Judith
Vydáno: (2002)

Advertising /
Autor: Jefkins, Frank
Vydáno: (2000)

Advertising theory and practice /
Autor: Sandage, C. H. (Charles Harold), 1902-
Vydáno: (1983)

Advertising creative : strategy, copy, and design /
Autor: Altstiel, Tom, a další
Vydáno: (2017)

Advertising : principles and practice /
Autor: Wells, William, 1926-
Vydáno: (1989)

Advertising : principles and practice /
Autor: Moriarty, Sandra
Vydáno: (2009)

Advertising strategy : creative tactics from the outside/in /
Autor: Altstiel, Tom
Vydáno: (2006)

Advertising account planning a practical guide /
Autor: Kelley, Larry D., 1955-
Vydáno: (2006)

Advertising types, trends and controversies /
Vydáno: (2012)

Advertising : its role in modern marketing /
Autor: Dunn, S. Watson (Samuel Watson), 1918-
Vydáno: (1986)

Advertising as culture
Vydáno: (2013)

Foundations of advertising theory & practice /
Autor: Chunawalla, S. A.
Vydáno: (2008)

Advertising procedure /
Autor: Kleppner, Otto
Vydáno: (1986)

Advertising management /
Autor: Aaker, David A.
Vydáno: (1987)

Strategic advertising campaigns /
Autor: Schultz, Don E.
Vydáno: (1984)

The art of client service : the classic guide, updated for today's marketers and advertisers /
Autor: Solomon, Robert
Vydáno: (2016)

Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /
Autor: Danesi, Marcel
Vydáno: (2008)

Advertising cultures : Gender, commerce, creativity /
Autor: Nixon, Sean
Vydáno: (2003)

Introduction to advertising and promotion : an integrated marketing communications perspective /
Autor: Belch, George E.
Vydáno: (1995)

Advertising by design : generating and designing creative ideas across media /
Autor: Landa, Robin
Vydáno: (2016)

First steps in advertising and sales promotion
Autor: Chunawalla, S. A.
Vydáno: (2010)

Storyscaping : stop creating ads, start creating worlds /
Autor: Legorburu, Gaston
Vydáno: (2014)

Advertising, sales and promotion management
Autor: Chunawalla, S. A.
Vydáno: (2008)

Provocateur : Images of women and minorities in advertising /
Autor: Cortese, Anthony J.
Vydáno: (2008)

Global advertising in a cultural context
Autor: Milenković, Mirjana
Vydáno: (2009)

Z.E.R.O. : zero paid media as the new marketing model /
Autor: Jaffe, Joseph
Vydáno: (2014)

What's in a name? advertising and the concept of brands /
Autor: Jones, John Philip
Vydáno: (2003)

"Capitalist realism" in Africa : realities and myths in advertising /
Autor: Alozie, Emmanuel C.
Vydáno: (2014)

Persuasive signs the semiotics of advertising /
Autor: Beasley, Ron, 1945-
Vydáno: (2002)

Entrepreneur magazine : successful advertising for small businesses /
Autor: Berke, Conrad
Vydáno: (1996)

Proven online ad sales tactics practical know-how from profitable web and newsletter publishers.
Vydáno: (2003)

Werbung als Marketinginstrument : mit Fallbeispielen aus der Werbepraxis /
Autor: Haedrich, Gunther
Vydáno: (1976)

When ads work new proof that advertising triggers sales /
Autor: Jones, John Philip
Vydáno: (2007)

New vocabularies, old ideas culture, Irishness and the advertising industry /
Autor: O'Boyle, Neil
Vydáno: (2011)