Advertising : concepts and strategies /

Geahča maid

• Advertising : concepts and strategies /
  Dahkki: Berkman, Harold W.
  Almmustuhtton: (1986)
• Underdog advertising proven principles to compete and win against the giants in any industry /
  Dahkki: Flowers, Paul W.
  Almmustuhtton: (2006)
• The (un) common sense of advertising : getting the basics right /
  Dahkki: Tiwari, Sanjay
  Almmustuhtton: (2003)
• Advertising and promotion : an integrated marketing communications perpective /
  Dahkki: Belch, George E.
  Almmustuhtton: (2007)
• Beyond advertising : creating value through all customer touchpoints /
  Dahkki: Wind, Yoram, et al.
  Almmustuhtton: (2016)