Imagem da capa

Código QR

Advertising : concepts and strategies /

Show other versions (1)

Na minha lista:

Detalhes bibliográficos
Autor principal:	Gilson, Christopher
Outros Autores:	Berkman, Harold W.
Formato:	Livro
Idioma:	inglês
Publicado em:	New York : Random House, c1980.
Assuntos:	Advertising. Marketing.
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados

Advertising : concepts and strategies /
Por: Berkman, Harold W.
Publicado em: (1986)

Underdog advertising proven principles to compete and win against the giants in any industry /
Por: Flowers, Paul W.
Publicado em: (2006)

The (un) common sense of advertising : getting the basics right /
Por: Tiwari, Sanjay
Publicado em: (2003)

Advertising and promotion : an integrated marketing communications perpective /
Por: Belch, George E.
Publicado em: (2007)

Beyond advertising : creating value through all customer touchpoints /
Por: Wind, Yoram, et al.
Publicado em: (2016)

Developing advertising with qualitative market research
Por: Wardle, Judith
Publicado em: (2002)

Advertising /
Por: Jefkins, Frank
Publicado em: (2000)

Advertising creative : strategy, copy, and design /
Por: Altstiel, Tom, et al.
Publicado em: (2017)

Advertising : principles and practice /
Por: Wells, William, 1926-
Publicado em: (1989)

Advertising : principles and practice /
Por: Moriarty, Sandra
Publicado em: (2009)

Advertising strategy : creative tactics from the outside/in /
Por: Altstiel, Tom
Publicado em: (2006)

Advertising account planning a practical guide /
Por: Kelley, Larry D., 1955-
Publicado em: (2006)

Advertising types, trends and controversies /
Publicado em: (2012)

Advertising : its role in modern marketing /
Por: Dunn, S. Watson (Samuel Watson), 1918-
Publicado em: (1986)

Advertising as culture
Publicado em: (2013)

Foundations of advertising theory & practice /
Por: Chunawalla, S. A.
Publicado em: (2008)

Advertising management /
Por: Aaker, David A.
Publicado em: (1987)

Advertising procedure /
Por: Kleppner, Otto
Publicado em: (1986)

Advertising theory and practice /
Por: Sandage, C. H. (Charles Harold), 1902-
Publicado em: (1983)

Strategic advertising campaigns /
Por: Schultz, Don E.
Publicado em: (1984)

The art of client service : the classic guide, updated for today's marketers and advertisers /
Por: Solomon, Robert
Publicado em: (2016)

Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /
Por: Danesi, Marcel
Publicado em: (2008)

Advertising cultures : Gender, commerce, creativity /
Por: Nixon, Sean
Publicado em: (2003)

Introduction to advertising and promotion : an integrated marketing communications perspective /
Por: Belch, George E.
Publicado em: (1995)

Advertising by design : generating and designing creative ideas across media /
Por: Landa, Robin
Publicado em: (2016)

First steps in advertising and sales promotion
Por: Chunawalla, S. A.
Publicado em: (2010)

Storyscaping : stop creating ads, start creating worlds /
Por: Legorburu, Gaston
Publicado em: (2014)

Street-smart advertising how to win the battle of the buzz /
Por: Berman, Margo, 1947-
Publicado em: (2010)

Advertising, sales and promotion management
Por: Chunawalla, S. A.
Publicado em: (2008)

Provocateur : Images of women and minorities in advertising /
Por: Cortese, Anthony J.
Publicado em: (2008)

Global advertising in a cultural context
Por: Milenković, Mirjana
Publicado em: (2009)

Z.E.R.O. : zero paid media as the new marketing model /
Por: Jaffe, Joseph
Publicado em: (2014)

What's in a name? advertising and the concept of brands /
Por: Jones, John Philip
Publicado em: (2003)

"Capitalist realism" in Africa : realities and myths in advertising /
Por: Alozie, Emmanuel C.
Publicado em: (2014)

Persuasive signs the semiotics of advertising /
Por: Beasley, Ron, 1945-
Publicado em: (2002)

Entrepreneur magazine : successful advertising for small businesses /
Por: Berke, Conrad
Publicado em: (1996)

Proven online ad sales tactics practical know-how from profitable web and newsletter publishers.
Publicado em: (2003)

Werbung als Marketinginstrument : mit Fallbeispielen aus der Werbepraxis /
Por: Haedrich, Gunther
Publicado em: (1976)

When ads work new proof that advertising triggers sales /
Por: Jones, John Philip
Publicado em: (2007)

New vocabularies, old ideas culture, Irishness and the advertising industry /
Por: O'Boyle, Neil
Publicado em: (2011)