Dokumentuaren aipamena

APA (7th ed.) Zitazioa
Gilson, C., & Berkman, H. W. (1980). Advertising: Concepts and strategies. Random House.
Chicago Style (17th ed.) Zitazioa
Gilson, Christopher, eta Harold W. Berkman. Advertising: Concepts and Strategies. New York: Random House, 1980.
MLA (9th ed.) Zitazioa
Gilson, Christopher, eta Harold W. Berkman. Advertising: Concepts and Strategies. Random House, 1980.
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