Cita APA (7th ed.)

Gilson, C., & Berkman, H. W. (1980). Advertising: Concepts and strategies. Random House.

Cita Chicago (17th ed.)

Gilson, Christopher, i Harold W. Berkman. Advertising: Concepts and Strategies. New York: Random House, 1980.

Cita MLA (9th ed.)

Gilson, Christopher, i Harold W. Berkman. Advertising: Concepts and Strategies. Random House, 1980.