Sissors, J. Z., & Bumba, L. (1989). Advertising media planning (3rd ed.). NTC Business Books.
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Chicago Style (17th ed.) Citation
Sissors, Jack Z., and Lincoln Bumba. Advertising Media Planning. 3rd ed. Illinois: NTC Business Books, 1989.
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MLA (9th ed.) Citation
Sissors, Jack Z., and Lincoln Bumba. Advertising Media Planning. 3rd ed. NTC Business Books, 1989.
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Warning: These citations may not always be 100% accurate.