Sissors, J. Z., & Bumba, L. (1989). Advertising media planning (3rd ed.). NTC Business Books.
Lua i Stíl Chicago (17ú heag.)Sissors, Jack Z., agus Lincoln Bumba. Advertising Media Planning. 3rd ed. Illinois: NTC Business Books, 1989.
Lua MLA (9ú heag.)Sissors, Jack Z., agus Lincoln Bumba. Advertising Media Planning. 3rd ed. NTC Business Books, 1989.
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