APA (7th ed.) Citation

Sissors, J. Z., & Bumba, L. (1989). Advertising media planning (3rd ed.). NTC Business Books.

Chicago Style (17th ed.) Citation

Sissors, Jack Z., and Lincoln Bumba. Advertising Media Planning. 3rd ed. Illinois: NTC Business Books, 1989.

MLA (9th ed.) Citation

Sissors, Jack Z., and Lincoln Bumba. Advertising Media Planning. 3rd ed. NTC Business Books, 1989.