Mass media in a changing world /
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| 主要作者: | |
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| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
Boston :
McGraw-Hill Higher Education,
2010.
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| 版: | 3rd ed. |
| 主题: | |
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书本目录:
- Introduction : media in a changing world
- Media impact : understanding research and effects
- Books : the durable medium
- Newspapers : where journalism begins
- Magazines : the first of the specialized media
- Movies : magic from the dream factory
- Recordings and the music industry : copyright battles, format wars
- Radio : the hits keep coming
- Television : reflecting and affecting society
- The internet : convergence in a networked world
- Electronic journalism : news in an age of entertainment
- Public relations : the image industry
- Advertising : the media support industry
- Media law : understanding freedom of expression
- Media ethics : understanding media morality.