Mass media in a changing world /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill Higher Education,
2010.
|
| Edition: | 3rd ed. |
| Subjects: | |
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MARC
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| 005 | 20220916020005.0 | ||
| 008 | 081114s2009 maua b 001 0 eng | ||
| 010 | |a 2008050006 | ||
| 020 | |a 0073511951 (alk. paper) | ||
| 020 | |a 9780073511955 (alk. paper) | ||
| 040 | |a DLC |c DLC |d EOtanga | ||
| 082 | 0 | 0 | |a 302.23 |2 22 |
| 100 | 1 | |a Rodman, George R, |d 1948-. | |
| 245 | 1 | 0 | |a Mass media in a changing world / |c George Rodman. |
| 250 | |a 3rd ed. | ||
| 260 | |a Boston : |b McGraw-Hill Higher Education, |c 2010. | ||
| 300 | |a xxvii, 512 p : |b ill. (chiefly col.) ; |c 28 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality. | |
| 650 | 0 | |a Mass media. | |
| 908 | |a 140217 | ||
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