Strategic public relations management : planning and managing effective communication programs /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Mahwah, NJ :
Lawrence Erlbaum Associates,
2006.
|
| Edition: | 2nd ed. |
| Series: | LEA''a communication series
|
| Subjects: | |
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MARC
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| 100 | 1 | |a Austin, Erica Weintraub. | |
| 245 | 1 | 0 | |a Strategic public relations management : |b planning and managing effective communication programs / |c Austin Erica Weintraub, Brucw E. Pinkleton. |
| 250 | |a 2nd ed. | ||
| 260 | |a Mahwah, NJ : |b Lawrence Erlbaum Associates, |c 2006. | ||
| 300 | |a xv, 411 p. | ||
| 440 | 0 | |a LEA''a communication series | |
| 504 | |a Includes bibliographical references (p. 389-399) and indexes. | ||
| 650 | 0 | |a Public relations |x Management. | |
| 700 | 1 | |a Pinkleton, Bruce. | |
| 787 | 1 | |m TBL. | |
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