Strategic public relations management : planning and managing effective communication programs /

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Bibliographic Details
Main Author: Austin, Erica Weintraub
Other Authors: Pinkleton, Bruce
Format: Book
Language:English
Published: Mahwah, NJ : Lawrence Erlbaum Associates, 2006.
Edition:2nd ed.
Series:LEA''a communication series
Subjects:
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245 1 0 |a Strategic public relations management :  |b planning and managing effective communication programs /  |c Austin Erica Weintraub, Brucw E. Pinkleton. 
250 |a 2nd ed. 
260 |a Mahwah, NJ :  |b Lawrence Erlbaum Associates,  |c 2006. 
300 |a xv, 411 p. 
440 0 |a LEA''a communication series 
504 |a Includes bibliographical references (p. 389-399) and indexes. 
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