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Contemporary advertising /

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Detalhes bibliográficos
Autor principal:	Arens, William F.
Outros Autores:	Weigold, Michael F.
Formato:	Livro
Idioma:	inglês
Publicado em:	NewYork : McGraw-Hill, c2008.
Edição:	11th ed.
Assuntos:	Advertising.
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