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Fundamentals of marketing /

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Détails bibliographiques
Auteur principal:	Stanton, William J.
Autres auteurs:	Etzel, Michael J., Walker, Bruce J.
Format:	Livre
Langue:	anglais
Publié:	New York : McGraw-Hill, c1991.
Édition:	9th ed.
Collection:	McGraw-Hill series in marketing
Sujets:	Marketing.
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