Fundamentals of marketing /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1991.
|
| Edition: | 9th ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
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| 082 | 0 | 0 | |a 658.8 |2 20 |
| 100 | 1 | 0 | |a Stanton, William J. |
| 245 | 1 | 0 | |a Fundamentals of marketing / |c William J. Stanton, Michael J. Etzel, Bruce J. Walker. |
| 250 | |a 9th ed. | ||
| 260 | 0 | |a New York : |b McGraw-Hill, |c c1991. | |
| 300 | |a xxxiii, 668p. : |b ill.(col.) ; |c 26 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | 0 | |a Etzel, Michael J. |
| 700 | 1 | 0 | |a Walker, Bruce J. |
| 908 | |a 110119 | ||
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