Essentials of marketing research /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill,
c1993.
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| Series: | The Irwin series in marketing
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| Subjects: | |
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| Item Description: | Includes index. |
|---|---|
| Physical Description: | 556 p. : ill. |
| ISBN: | 0256081123 |