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Service marketing : people, technology, strategy /

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Bibliografske podrobnosti
Glavni avtor:	Lovelock, Christopher
Drugi avtorji:	Wirtz, Jochen
Format:	Knjiga
Jezik:	angleščina
Izdano:	Boston : Pearson, c2011.
Izdaja:	7th ed.
Teme:	Customer service > Marketing. Marketing > Management. Profesions > Marketing. Service industries > Marketing.
Oznake:	Označite Brez oznak, prvi označite!

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