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Service marketing : people, technology, strategy /

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Detalles Bibliográficos
Autor Principal:	Lovelock, Christopher
Outros autores:	Wirtz, Jochen
Formato:	Libro
Idioma:	inglés
Publicado:	Boston : Pearson, c2011.
Edición:	7th ed.
Subjects:	Customer service > Marketing. Marketing > Management. Profesions > Marketing. Service industries > Marketing.
Tags:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

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