Qualitative research methods in public relations and marketing communications /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
c2002.
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| Edition: | ed. |
| Subjects: | |
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Add Tag | Physical Description: | viii.293p. |
|---|---|
| Bibliography: | Includes bibliographical references([275]-284) and index. |
| ISBN: | 0415222747 : |
Qualitative research methods in public relations and marketing communications /