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Qualitative research methods in public relations and marketing communications /

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Detalhes bibliográficos
Autor principal:	Daymon, Christine, 1952-
Outros Autores:	Holloway, Immy
Formato:	Livro
Idioma:	inglês
Publicado em:	London ; New York : Routledge, c2002.
Assuntos:	Corporations > Public relations > Research > Methodology. Marketing research > Methodology. Public relations > Research > Methodology. Qualitative research.
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