Advertising : principles and practice /

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Bibliographic Details
Main Author:	Moriarty, Sandra
Other Authors:	Mitchell, Nancy, Wells, William
Format:	Book
Language:	English
Published:	New Jersey : Pearson, c2009.
Edition:	8th ed.
Subjects:	Advertising.
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Description
Physical Description:	686 p : ill.
Bibliography:	Includes bibliographical references and index.
ISBN:	0135009383 :

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