Introduction to mass communication : media literacy and culture /

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Bibliographic Details
Main Author: Baran, Stanley J.
Format: Book
Language:English
Published: Boston : McGraw- Hill, c2009.
Edition:5th ed.
Series:The McGraw-Hill companies
Subjects:
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100 1 |a Baran, Stanley J. 
245 1 0 |a Introduction to mass communication :  |b media literacy and culture /  |c [by] Stanley J. Baran. 
250 |a 5th ed. 
260 |a Boston :  |b McGraw- Hill,  |c c2009. 
300 |a xxx, 516 p. :  |b ill. 
440 4 |a The McGraw-Hill companies 
500 |a Accompanied by a CD. 
504 |a Includes bibliographical references and index. 
541 |a Savani's  |c Purchase  |d March, 2008  |h Ksh 4,995.00 
650 0 |a Mass media and culture. 
650 0 |a Mass media. 
650 0 |a Media literacy. 
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