Essentials of marketing research /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill,
c1993.
|
| Series: | The Irwin series in marketing
|
| Subjects: | |
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| 245 | 1 | 0 | |a Essentials of marketing research / |c William Dillon. |
| 260 | |a Boston : |b McGraw-Hill, |c c1993. | ||
| 300 | |a 556 p. : |b ill. | ||
| 490 | 0 | |a The Irwin series in marketing | |
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing research. | |
| 700 | 1 | |a Firtle, Neil H. | |
| 700 | 1 | |a Madden, Thomas J. | |
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