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Creative strategy in advertising.
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Creative strategy in advertising /
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Creative strategy in advertising /
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Creative strategy in advertising /
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Fundamentals of layout : for newspaper and magazine advertising......... /
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Pictorial metaphor in advertising
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Creative strategy in advertising : What the copywriter should know about the creative side of the business /
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Graphic design basics /
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Hey, Whipple, squeeze this! the classic guide to creating great advertising /
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Editing in the electronic era workbook /
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Editing in the electronic era /
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The craft of copywriting /
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Hey, Whipple, squeeze this : the classic guide to creating great ads /
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The language of advertising and T.V. commercials /
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Copywriting successful writing for design, advertising, and marketing /
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The copywriting sourcebook how to write better copy, faster : for everything from ads to websites /
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The copywriter's toolkit the complete guide to strategic advertising copy /
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Persuasive copywriting : using psychology to influence, engage and sell /
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Creative news editing /
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Advertising creative : strategy, copy, and design /
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Street-smart advertising how to win the battle of the buzz /
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Newspaper layout and design /
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Contemporary newspaper design : a structural approach /
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Newspaper layout and design /