Search Results - Uslay, Can, 1973-

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    Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /

    Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / by Malhotra, Naresh K., Uslay, Can, 1973-, Bayraktar, Ahmet

    Published 2016
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
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