Search Results - Edvardsson, Bo

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    Involving customers in new service development

    Involving customers in new service development

    Published 2006
    Other Authors: “…Edvardsson, Bo, 1952-…”
    An electronic book accessible through the World Wide Web; click to view
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    Back where we belong - marketing as the organization's core strategy /

    Back where we belong - marketing as the organization's core strategy /

    Published 2014
    Other Authors: “…Edvardsson, Bo…”
    An electronic book accessible through the World Wide Web; click to view
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