Empire of Direct Mail : How Conservative Marketing Persuaded Voters and Transformed the Grassroots /
"The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Takahito Moriyama examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Lawrence, Kansas :
University Press of Kansas,
[2022]
|
| Series: | Book collections on Project MUSE.
|
| Subjects: | |
| Online Access: | Full text available: |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Empire of Direct Mail : How Conservative Marketing Persuaded Voters and Transformed the Grassroots /