What drives phenomenal success?
"Colleen Barrett explains the success of Southwest Airlines in simple terms: a customer focus that is not just a program or policy, but a way of life. In an industry that must constantly balance cost against people, Barrett believes that not focusing on the people values will make dollars irre...
Saved in:
| Main Author: | |
|---|---|
| Corporate Authors: | , |
| Format: | Video DVD |
| Language: | English |
| Published: |
Mill Valley, CA :
Kantola,
2007.
|
| Series: | Stanford executive briefings
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag Athi-River Campus: Multimedia
| Call Number: |
HE9803.B37 |
|---|---|
| Barcode AV003176 | Available Place a Hold |
| Barcode AV002071 | Available Place a Hold |
What drives phenomenal success? 
An introduction to airline economics