Citizen marketers when people are the message /

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Bibliographic Details
Main Author:	McConnell, Ben
Corporate Author:	ebrary, Inc
Other Authors:	Huba, Jackie
Format:	Electronic eBook
Language:	English
Published:	Chicago, IL : Kaplan Pub., c2006.
Subjects:	Customer relations. Social media. Social media > Economic aspects. Internet > Social aspects. Interactive marketing. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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