Cases in marketing management /

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Bibliographic Details
Main Author:	Bernhardt, Kenneth L., 1944-
Other Authors:	James, Stuart W., Kinnear, Thomas C., 1943-
Format:	Book
Language:	English
Published:	Plano, Tex. : Business Publications, 1988.
Edition:	4th ed.
Subjects:	Marketing > Decision making > Case studies. Marketing > Management > Case studies.
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