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Brand advocates turning enthusiastic customers into a powerful marketing force / by Fuggetta, Rob

Table of Contents: “…Advocates: A Different Breed Entirely Most Passionate Customers Most Engaged Customers One Size Doesn't Fit All Suprisingly Large Segment Global Advocates An Army Of Advocates Visible Advocates Hidden Advocates Diverse Group Depends On The Category Active Advocates Vive La Difference Not All Fans Are Brand Advocates Different Motivations Not All Loyal Customers Are Advocates Not All Community Members Are Advocates Brand Advocates Are Players (In A Good Way) Customers & Other Advocates Few Customers, Many Advocates Can't Keep A Secret Advocacy Moves Online You Don't Need To Own It To Recommend It Chapter 2: Not All Advocates Are Equal 1. …”
An electronic book accessible through the World Wide Web; click to view

Brand advocates turning enthusiastic customers into a powerful marketing force / by Fuggetta, Rob

Table of Contents: “…Advocates: A Different Breed Entirely Most Passionate Customers Most Engaged Customers One Size Doesn't Fit All Suprisingly Large Segment Global Advocates An Army Of Advocates Visible Advocates Hidden Advocates Diverse Group Depends On The Category Active Advocates Vive La Difference Not All Fans Are Brand Advocates Different Motivations Not All Loyal Customers Are Advocates Not All Community Members Are Advocates Brand Advocates Are Players (In A Good Way) Customers & Other Advocates Few Customers, Many Advocates Can't Keep A Secret Advocacy Moves Online You Don't Need To Own It To Recommend It Chapter 2: Not All Advocates Are Equal 1. …”
An electronic book accessible through the World Wide Web; click to view

Public cowboy no. 1 the life and times of Gene Autry / by George-Warren, Holly

An electronic book accessible through the World Wide Web; click to view

Public cowboy no. 1 the life and times of Gene Autry / by George-Warren, Holly

An electronic book accessible through the World Wide Web; click to view