Search Results - data integration

Digital branding : a complete step-by-step guide to strategy, tactics and measurement / by Rowles, Daniel

Table of Contents: “…Machine generated contents note: Foreword -- Introduction Part One Digital branding in perspective 01 What digital branding really means -- How digital has changed branding -- Global soapbox -- Social medial fail -- Traditional brand metrics -- Sum of all experiences -- Clarifying touchpoints02 Focusing on value -- Bridging the gap -- Value proposition -- It all comes down to content03 Considering the user journey -- Multichannel marketing -- User journey examples -- Content marketing -- The stages of the user journey -- Mapping the user journey04 Objectives and authenticity -- Branding for differentiation -- Authenticity -- Authentic value propositionPart Two The digital toolkit 05 Social media -- Social is personal -- User journey and value proposition -- Content and engagement -- Mobile social media experience -- Informing your social media approach -- Real-world integration -- Policy and planning -- Outreach, engagement and ego -- Social measurement -- Sentiment analysis -- Social media advertising -- Social media summary06 Search -- Search engine optimization -- Link building -- SEO summary -- Paid search -- PPC considerations -- Working with PPC agencies -- SEO and PPC working together -- Search conclusions07 Mobile -- Technology for the sake of technology -- User journey and context -- Local intent -- Integrated devices -- The technology distraction -- Mobile compatible is not mobile optimized -- Technology challenges -- Audience segmentation -- Frictionless technology -- Mobile sites and responsive design -- Start with the fundamentals -- Mobile apps -- Mobile conclusion08 Online advertising -- Advertising objectives -- App advertising -- Ad networks versus media owners -- Targeting options -- Creative options -- Ad reporting and analytics -- Online advertising conclusions09 E-mail marketing -- E-mail isn't exciting -- Ease of iteration -- The state of e-mail marketing -- Focusing on relevance -- E-mail and the user journey -- Going beyond last click -- Selecting an e-mail service provider -- Gaining opt-ins and building a list -- E-mail sign-up versus social connection -- List segmentation -- Open rates and click-through rates -- E-mail templates and design -- Sending and testing -- Dynamic content generation and rules -- E-mail marketing conclusions10 CRM and marketing automation -- Definitions and practicalities -- Single customer view and bringing data together -- CRM and ESP integration -- Advanced personalization and triggering -- Marketing automation -- The lead nurturing process -- Automation scoring -- More advanced automation options -- Testing, learning and adjusting -- A warning on marketing automation -- CRM and automation conclusions11 From integration to transmedia campaigns -- Integration -- Multichannel marketing is dead -- Omni-channel marketing -- Transmedia storytelling -- Conclusions -- Part Three Digital brand strategy and measurement12 Measuring digital branding -- Defining brand value and valuation -- Understand the value of every marketing activity -- For perfection we need a mind-reading device -- Digital shot itself in the foot -- TV has culture, digital doesn't... yet -- Filling the gaps -- Measurement comes in many forms13 Primaries and indicators -- Beyond the last click -- Digital branding dashboards -- 14 The role of analytics -- The marvels of Google Analytics -- Setting up analytics -- Core reports -- Multi-channel funnels -- Tracking code -- Dashboards and analytics -- Analytics conclusions15 Bridging the gaps -- Gap correlation -- Keeping it simple - and the danger of selecting the wrong primaries -- Bring in offline channels and experiences -- Offline indicators -- A word on contribution -- Seeing it in action16 The importance of asking questions -- Confirming not predicting -- Sum of experiences -- Checking my dashboard -- No one said it was going to be easyConclusions -- References.…”

Digital branding : a complete step-by-step guide to strategy, tactics and measurement / by Rowles, Daniel

Table of Contents: “…Machine generated contents note: Foreword -- Introduction Part One Digital branding in perspective 01 What digital branding really means -- How digital has changed branding -- Global soapbox -- Social medial fail -- Traditional brand metrics -- Sum of all experiences -- Clarifying touchpoints02 Focusing on value -- Bridging the gap -- Value proposition -- It all comes down to content03 Considering the user journey -- Multichannel marketing -- User journey examples -- Content marketing -- The stages of the user journey -- Mapping the user journey04 Objectives and authenticity -- Branding for differentiation -- Authenticity -- Authentic value propositionPart Two The digital toolkit 05 Social media -- Social is personal -- User journey and value proposition -- Content and engagement -- Mobile social media experience -- Informing your social media approach -- Real-world integration -- Policy and planning -- Outreach, engagement and ego -- Social measurement -- Sentiment analysis -- Social media advertising -- Social media summary06 Search -- Search engine optimization -- Link building -- SEO summary -- Paid search -- PPC considerations -- Working with PPC agencies -- SEO and PPC working together -- Search conclusions07 Mobile -- Technology for the sake of technology -- User journey and context -- Local intent -- Integrated devices -- The technology distraction -- Mobile compatible is not mobile optimized -- Technology challenges -- Audience segmentation -- Frictionless technology -- Mobile sites and responsive design -- Start with the fundamentals -- Mobile apps -- Mobile conclusion08 Online advertising -- Advertising objectives -- App advertising -- Ad networks versus media owners -- Targeting options -- Creative options -- Ad reporting and analytics -- Online advertising conclusions09 E-mail marketing -- E-mail isn't exciting -- Ease of iteration -- The state of e-mail marketing -- Focusing on relevance -- E-mail and the user journey -- Going beyond last click -- Selecting an e-mail service provider -- Gaining opt-ins and building a list -- E-mail sign-up versus social connection -- List segmentation -- Open rates and click-through rates -- E-mail templates and design -- Sending and testing -- Dynamic content generation and rules -- E-mail marketing conclusions10 CRM and marketing automation -- Definitions and practicalities -- Single customer view and bringing data together -- CRM and ESP integration -- Advanced personalization and triggering -- Marketing automation -- The lead nurturing process -- Automation scoring -- More advanced automation options -- Testing, learning and adjusting -- A warning on marketing automation -- CRM and automation conclusions11 From integration to transmedia campaigns -- Integration -- Multichannel marketing is dead -- Omni-channel marketing -- Transmedia storytelling -- Conclusions -- Part Three Digital brand strategy and measurement12 Measuring digital branding -- Defining brand value and valuation -- Understand the value of every marketing activity -- For perfection we need a mind-reading device -- Digital shot itself in the foot -- TV has culture, digital doesn't... yet -- Filling the gaps -- Measurement comes in many forms13 Primaries and indicators -- Beyond the last click -- Digital branding dashboards -- 14 The role of analytics -- The marvels of Google Analytics -- Setting up analytics -- Core reports -- Multi-channel funnels -- Tracking code -- Dashboards and analytics -- Analytics conclusions15 Bridging the gaps -- Gap correlation -- Keeping it simple - and the danger of selecting the wrong primaries -- Bring in offline channels and experiences -- Offline indicators -- A word on contribution -- Seeing it in action16 The importance of asking questions -- Confirming not predicting -- Sum of experiences -- Checking my dashboard -- No one said it was going to be easyConclusions -- References.…”

Greening China the benefits of trade and foreign direct investment / by Zeng, Ka, 1973-

An electronic book accessible through the World Wide Web; click to view

Greening China the benefits of trade and foreign direct investment / by Zeng, Ka, 1973-

An electronic book accessible through the World Wide Web; click to view

Greening China : The Benefits of Trade and Foreign Direct Investment / by Zeng, Ka, 1973-

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Greening China : The Benefits of Trade and Foreign Direct Investment / by Zeng, Ka, 1973-

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Election fraud detecting and deterring electoral manipulation /

Table of Contents: “…Donsanto -- International principles for election integrity / Thad E. Hall and Tova Andrea Wang -- Beyond election fraud : manipulation, violence, and foreign power intervention / Gamze Çavdar -- Measuring perceptions of election threats : survey data from voters and elites / R. …”
An electronic book accessible through the World Wide Web; click to view

Election fraud detecting and deterring electoral manipulation /

Table of Contents: “…Donsanto -- International principles for election integrity / Thad E. Hall and Tova Andrea Wang -- Beyond election fraud : manipulation, violence, and foreign power intervention / Gamze Çavdar -- Measuring perceptions of election threats : survey data from voters and elites / R. …”
An electronic book accessible through the World Wide Web; click to view

Ethical Programs : Hospitality and the Rhetorics of Software / by Brown, James J., Jr

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Ethical Programs : Hospitality and the Rhetorics of Software / by Brown, James J., Jr

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Clustering challenges in biological networks

Table of Contents: “…Wu -- Graph algorithms for integrated biological analysis, with applications to Type 1 diabetes data / J. …”
An electronic book accessible through the World Wide Web; click to view

Clustering challenges in biological networks

Table of Contents: “…Wu -- Graph algorithms for integrated biological analysis, with applications to Type 1 diabetes data / J. …”
An electronic book accessible through the World Wide Web; click to view

Mastering AutoCAD 2012 and AutoCAD LT 2012 by Omura, George

Table of Contents: “…Machine generated contents note: Part 1: The Basics.1 Exploring the AutoCAD and AutoCAD LT Interface.2 Creating Your First Drawing.3 Setting Up and Using AutoCAD's Drafting Tools.4 Organizing Objects with Blocks and Groups.5 Keeping Track of Layers and Blocks.Part 2: Mastering Intermediate Skills.6 Editing and Reusing Data to Work Efficiently.7 Mastering Viewing Tools, Hatches, and External References.8 Introducing Printing, Plotting, and Layouts.9 Understanding Plot Styles.10 Adding Text to Drawings.11 Using Fields and Tables.12 Using Dimensions.Part 3: Mastering Advanced Skills.13 Using Attributes.14 Copying Existing Drawings into AutoCAD.15 Advanced Editing and Organizing.16 Laying Out Your Printer Output.17 Making "Smart" Drawings with Parametric Tools.18 Using Dynamic Blocks.19 Drawing Curves.20 Getting and Exchanging Data from Drawings.Part 4: 3D Modeling and Imaging.21 Creating 3D Drawings.22 Using Advanced 3D Features.23 Rendering 3D Drawings.24 Editing and Visualizing 3D Solids.25 Exploring 3D Mesh Modeling.Part 5: Customization and Integration.26 Customizing Toolbars, Menus, Linetypes, and Hatch Patterns.27 Managing and Sharing Your Drawings.…”
An electronic book accessible through the World Wide Web; click to view

Mastering AutoCAD 2012 and AutoCAD LT 2012 by Omura, George

Table of Contents: “…Machine generated contents note: Part 1: The Basics.1 Exploring the AutoCAD and AutoCAD LT Interface.2 Creating Your First Drawing.3 Setting Up and Using AutoCAD's Drafting Tools.4 Organizing Objects with Blocks and Groups.5 Keeping Track of Layers and Blocks.Part 2: Mastering Intermediate Skills.6 Editing and Reusing Data to Work Efficiently.7 Mastering Viewing Tools, Hatches, and External References.8 Introducing Printing, Plotting, and Layouts.9 Understanding Plot Styles.10 Adding Text to Drawings.11 Using Fields and Tables.12 Using Dimensions.Part 3: Mastering Advanced Skills.13 Using Attributes.14 Copying Existing Drawings into AutoCAD.15 Advanced Editing and Organizing.16 Laying Out Your Printer Output.17 Making "Smart" Drawings with Parametric Tools.18 Using Dynamic Blocks.19 Drawing Curves.20 Getting and Exchanging Data from Drawings.Part 4: 3D Modeling and Imaging.21 Creating 3D Drawings.22 Using Advanced 3D Features.23 Rendering 3D Drawings.24 Editing and Visualizing 3D Solids.25 Exploring 3D Mesh Modeling.Part 5: Customization and Integration.26 Customizing Toolbars, Menus, Linetypes, and Hatch Patterns.27 Managing and Sharing Your Drawings.…”
An electronic book accessible through the World Wide Web; click to view

Analyzing and modeling spatial and temporal dynamics of infectious diseases /

Table of Contents: “…Murty, Amit Kumar Banerjee and Jianhong Wu -- West Nile virus risk assessment and forecasting using statistical and dynamical models / Ahmed Abdelrazec, Yurong Cao, Xin Gao, Paul Proctor, Hui Zheng, and Huaiping Zhu -- Using mathematical modeling to integrate disease surveillance and global air transportation data / Julien Arino and Kamran Khan -- Mathematical modeling of malaria models with spatial effects / Daozhou Gao and Shigui Ruan -- Avian influenza spread and transmission dynamics / Lydia Bourouiba, Stephen Gourley, Rongsong Liu, John Takekawa, and Jianhong Wu -- Analyzing the potential impact of bird migration on the global spread of H5N1 avian influenza (2007-2011) using spatio-temporal mapping methods / Heather Richardson and Dongmei Chen -- Cloud computing-enabled cluster detection using a flexibly shaped scan statistic for real-time syndromic surveillance / P. …”
An electronic book accessible through the World Wide Web; click to view

Analyzing and modeling spatial and temporal dynamics of infectious diseases /

Table of Contents: “…Murty, Amit Kumar Banerjee and Jianhong Wu -- West Nile virus risk assessment and forecasting using statistical and dynamical models / Ahmed Abdelrazec, Yurong Cao, Xin Gao, Paul Proctor, Hui Zheng, and Huaiping Zhu -- Using mathematical modeling to integrate disease surveillance and global air transportation data / Julien Arino and Kamran Khan -- Mathematical modeling of malaria models with spatial effects / Daozhou Gao and Shigui Ruan -- Avian influenza spread and transmission dynamics / Lydia Bourouiba, Stephen Gourley, Rongsong Liu, John Takekawa, and Jianhong Wu -- Analyzing the potential impact of bird migration on the global spread of H5N1 avian influenza (2007-2011) using spatio-temporal mapping methods / Heather Richardson and Dongmei Chen -- Cloud computing-enabled cluster detection using a flexibly shaped scan statistic for real-time syndromic surveillance / P. …”
An electronic book accessible through the World Wide Web; click to view

Handbook of public sociology

Table of Contents: “…Glenn -- On writing public sociology : accountability through accessibility, dialogue, and relevance / Damon Mayrl and Laurel Westbrook -- Recapturing the sociological imagination : the challenge for public sociology / Frank Furedi -- Presenting sociology's four "faces" : problems and prospects for the high school course / Michael DeCesare -- Teaching and public sociology / Caroline Hodges Persell -- From data to drama : returning research to convicted survivors / Elizabeth Dermody Leonard -- Integrating the four sociologies : the "Baigou project" in China / Lina Hu -- Becoming public sociology : indigenous nations, dialogue, and change / Stephen Cornell -- Talking about racial disparities in imprisonment : a reflection on experiences in Wisconsin / Pamela E. …”
An electronic book accessible through the World Wide Web; click to view

Handbook of public sociology

Table of Contents: “…Glenn -- On writing public sociology : accountability through accessibility, dialogue, and relevance / Damon Mayrl and Laurel Westbrook -- Recapturing the sociological imagination : the challenge for public sociology / Frank Furedi -- Presenting sociology's four "faces" : problems and prospects for the high school course / Michael DeCesare -- Teaching and public sociology / Caroline Hodges Persell -- From data to drama : returning research to convicted survivors / Elizabeth Dermody Leonard -- Integrating the four sociologies : the "Baigou project" in China / Lina Hu -- Becoming public sociology : indigenous nations, dialogue, and change / Stephen Cornell -- Talking about racial disparities in imprisonment : a reflection on experiences in Wisconsin / Pamela E. …”
An electronic book accessible through the World Wide Web; click to view

Rethinking Value Chains : Tackling the Challenges of Global Capitalism by Palpacuer, Florence

Table of Contents: “…-- Note -- References -- six Assessing the economic, social and environmental impacts of global value chains as a tool for change -- Introduction -- Information for citizen action: the background -- Mining data or data minefields? The missing information on value chains…”
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Rethinking Value Chains : Tackling the Challenges of Global Capitalism by Palpacuer, Florence

Table of Contents: “…-- Note -- References -- six Assessing the economic, social and environmental impacts of global value chains as a tool for change -- Introduction -- Information for citizen action: the background -- Mining data or data minefields? The missing information on value chains…”
Full text available: