Search Results - War*

Business mathematics : a positive approach -- / by Doe, Maryann

Promotional strategy : managing the marketing communications process / by Engel, James F.

Handbook for modern finance / by 0887121004

The Complete book of youth ministry.

Digital branding : a complete step-by-step guide to strategy, tactics and measurement / by Rowles, Daniel

Table of Contents: “…Machine generated contents note: Foreword -- Introduction Part One Digital branding in perspective 01 What digital branding really means -- How digital has changed branding -- Global soapbox -- Social medial fail -- Traditional brand metrics -- Sum of all experiences -- Clarifying touchpoints02 Focusing on value -- Bridging the gap -- Value proposition -- It all comes down to content03 Considering the user journey -- Multichannel marketing -- User journey examples -- Content marketing -- The stages of the user journey -- Mapping the user journey04 Objectives and authenticity -- Branding for differentiation -- Authenticity -- Authentic value propositionPart Two The digital toolkit 05 Social media -- Social is personal -- User journey and value proposition -- Content and engagement -- Mobile social media experience -- Informing your social media approach -- Real-world integration -- Policy and planning -- Outreach, engagement and ego -- Social measurement -- Sentiment analysis -- Social media advertising -- Social media summary06 Search -- Search engine optimization -- Link building -- SEO summary -- Paid search -- PPC considerations -- Working with PPC agencies -- SEO and PPC working together -- Search conclusions07 Mobile -- Technology for the sake of technology -- User journey and context -- Local intent -- Integrated devices -- The technology distraction -- Mobile compatible is not mobile optimized -- Technology challenges -- Audience segmentation -- Frictionless technology -- Mobile sites and responsive design -- Start with the fundamentals -- Mobile apps -- Mobile conclusion08 Online advertising -- Advertising objectives -- App advertising -- Ad networks versus media owners -- Targeting options -- Creative options -- Ad reporting and analytics -- Online advertising conclusions09 E-mail marketing -- E-mail isn't exciting -- Ease of iteration -- The state of e-mail marketing -- Focusing on relevance -- E-mail and the user journey -- Going beyond last click -- Selecting an e-mail service provider -- Gaining opt-ins and building a list -- E-mail sign-up versus social connection -- List segmentation -- Open rates and click-through rates -- E-mail templates and design -- Sending and testing -- Dynamic content generation and rules -- E-mail marketing conclusions10 CRM and marketing automation -- Definitions and practicalities -- Single customer view and bringing data together -- CRM and ESP integration -- Advanced personalization and triggering -- Marketing automation -- The lead nurturing process -- Automation scoring -- More advanced automation options -- Testing, learning and adjusting -- A warning on marketing automation -- CRM and automation conclusions11 From integration to transmedia campaigns -- Integration -- Multichannel marketing is dead -- Omni-channel marketing -- Transmedia storytelling -- Conclusions -- Part Three Digital brand strategy and measurement12 Measuring digital branding -- Defining brand value and valuation -- Understand the value of every marketing activity -- For perfection we need a mind-reading device -- Digital shot itself in the foot -- TV has culture, digital doesn't... yet -- Filling the gaps -- Measurement comes in many forms13 Primaries and indicators -- Beyond the last click -- Digital branding dashboards -- 14 The role of analytics -- The marvels of Google Analytics -- Setting up analytics -- Core reports -- Multi-channel funnels -- Tracking code -- Dashboards and analytics -- Analytics conclusions15 Bridging the gaps -- Gap correlation -- Keeping it simple - and the danger of selecting the wrong primaries -- Bring in offline channels and experiences -- Offline indicators -- A word on contribution -- Seeing it in action16 The importance of asking questions -- Confirming not predicting -- Sum of experiences -- Checking my dashboard -- No one said it was going to be easyConclusions -- References.…”

National security law /

Table of Contents: “…Introduction -- Providing for the "common defence" : the original understanding -- The gloss of history : an introduction to the separation of national security powers -- The president's national security powers -- Congress's national security powers -- The courts' national security powers -- The domestic effect of international law -- The right to wage war (jus ad bellum) -- International humanitarian law (jus in bello) -- How we go to war : lessons from Vietnam -- The war powers resolution -- Collective self-defense -- Unilateral self-defense and rescue -- Targeting terrorists -- Humanitarian and peace operations -- Organization and auhtority of the intelligence community -- Covert actions in principle and practice -- Defying oversight? …”

Monetary policy and the financial system / by Horvitz, Paul M.

Halsbury's laws of England : receivers, registration concerning the individual, restitution /

Halsbury's laws of England : sale of goods and supply of services, settlements /

Moral and pastoral theology / by Davis, Henry

Seeds and synergies : innovating rural development in China /

Understanding politics : ideas, institutions, and issues / by Magstadt, Thomas M.

Evangelical and frontier mission : perspectives on the global progress of the Gospel /

Table of Contents: “…Winter -- The ebb and flow of kingdom theology / C. Ren P̌adilla -- A war-torn creation / Gregory A. Boyd -- A new era of missions is upon us / Robert J. …”

Child development : individual, family and society / by Fogel, Alan

Computer ethics and professional responsibility /

Myth allegory and Gospel. by .

New bells for new steeples : communication strategies for building ... / by Cormier, Jay

Mass media in a changing world / by Rodman, George R, 1948-

Table of Contents: “…Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality.…”

Journalists, sources and credibility : new perspectives /

Table of Contents: “…professional contacts / Jeroen De Keyser, Karin Raeymaeckers and Steve Paulussen -- The limits of audience participation: UGC @ the BBC / Andrew Williams, Claire Wardle and Karin Wahl Jorgensen -- The scope of user generated content: user contributions within online journalism / Annika Bergstrom -- Citizen journalism and everyday life: a case study of Germany's myheimat.de / Axel Bruns.…”
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