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  1. 5101
  2. 5102

    Ethnic Marketing : Theory, Practice and Entrepreneurship / by Pires, Guilherme D., Stanton, John

    Published 2018
    Table of Contents: “…. -- References -- CHAPTER 12: PROMOTION AND PERSONALISATION --The promotional element--Serving anyone that comes through the door--Marketing communications and minority co-ethnic groups--The challenges of a dynamic environment--Understanding communication as information processing activity --The value proposition--Typical tactical activities -- Language--Media--Message -- Effective ethnic communication - more than just language--Intra-ethnic group segmentation: communicating in portinhol--Communicating to reduce perceived risk -- Word-of-mouth--Grassroots / Viral marketing -- Relational communications for ethnic loyalty -- Co-ethnic business to business cooperation -- The personalisation element--Simultaneity / inseparability as vehicle for responsiveness and personalization--Conclusion--References -- CHAPTER 13: PEOPLE, ETHICS AND SOCIAL RESPONSIBILITY --Ethnocentrism within national boundaries--Dealing with cultural distance -- Cultural distance is not all about language--Language preference matters -- Typical tactical activities deployed by ethnic minority businesses --The choice of people to employ -- Employing family members--Employing co-ethnic staff (other than family members)--Employing staff that share their ethnicity with the target market--Using ethnic networks for recruiting consumers and suppliers -- Ethnic sensitivity skills training -- Management training and skills acquisition -- People tactics for competitive advantage--Ethnic minority business: Ethics and social responsibility -- Statement of Ethics, AMA -- Disadvantage, vulnerability and poor business practices--Exposure to ICT based structural change--Flexibility and evolutionary dynamism--Summary --References -- CHAPTER 14: ENVIRONMENTAL FORCES, ethnic MARKETING AND ETHNIC ENTREPRENEURSHIP --The Political Environment--Ethnicity, migration and the future of ethnic marketing--Implications from differences in immigration policies and acculturation --Longstanding countries of immigration --Australian Migration Policy Sketch -- Current Policy towards Permanent Immigration--Australian Multicultural Policy -- Canada, New Zealand and the USA -- USA -- Past Major Emigration Countries--Germa -- German policies facilitating/hindering multiculturalism--France--United Kingdom -- The potential for ethnic marketing in other environments -- South Africa -- Conclusion--References.…”
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  3. 5103

    The bioarchaeology of individuals

    Published 2012
    Table of Contents: “…Potts -- The "African Queen" : A Portuguese Mystery / Mary Lucas Powell, Della Collins Cook, Maia M. Langley, Susan Dale Spencer, Jennifer Raff, and Frederika Kaestle -- Part 3. …”
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  4. 5104

    Does the elephant dance? contemporary Indian foreign policy / by Malone, David, 1954-

    Published 2011
    Table of Contents: “…India's West Asia policy: delicate manoeuvres -- 9. India's East and Southeast Asia policy: catching up -- 10. …”
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  5. 5105

    In the maw of the earth monster mesoamerican ritual cave use /

    Published 2005
    Table of Contents: “…Prufer -- Cave stelae and megalithic monuments in western Belize / Jaime J. Awe, Cameron Griffith, and Sherry Gibbs -- A cognitive approach to artifact distribution in caves of the Maya area / Andrea Stone -- Cluster concentrations, boundary markers, and ritual pathways : a GIS analysis of artifact cluster patterns at Actun Tunichil, Muknal, Belize / Holley Moyes -- Ethnographic notes on Maya Q'eqchi' cave rites : implications for archaeological interpretation / Abigail E. …”
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  6. 5106

    Imatinib as a paradigm of targeted cancer therapies

    Published 2007
    “…Biomedical & life sciences collection. Signal transduction via protein tyrosine kinase receptors : structures, function, regulation, mechanisms and role in disease.…”
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  7. 5107

    Imatinib as a paradigm of targeted cancer therapies

    Published 2007
    “…Biomedical & life sciences collection. Signal transduction via protein tyrosine kinase receptors : structures, function, regulation, mechanisms and role in disease.…”
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  8. 5108

    Imatinib as a paradigm of targeted cancer therapies

    Published 2007
    “…Biomedical & life sciences collection. Signal transduction via protein tyrosine kinase receptors : structures, function, regulation, mechanisms and role in disease.…”
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  9. 5109

    Small animal cytologic diagnosis /

    Published 2017
    Table of Contents: “…Respiratory tract cytology / Amelia Goddard -- chapter 7. Body cavity effusions / Ilse Schwendenwein -- chapter 8. …”
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  10. 5110

    Migrants and Migration in Modern North America : Cross-Border Lives, Labor Markets, and Politics /

    Published 2011
    Table of Contents: “…Aguila and Brian Gratton -- Through the northern Borderlands : Canada-U.S. migrations in the nineteenth and twentieth centuries / Bruno Ramirez -- The making and unmaking of the circum-Caribbean migratory sphere : mobility, sex across boundaries, and collective destinies, 1840-1940 / Lara Putnam -- Population movements and the making of Canada-U.S. not-so-foreign relations / Nora Faires -- Greater southwest North America : a region of historical integration, disjunction, and imposition / Carlos G. Velez-Ibáñez with Dirk Hoerder -- Independence and interdependence : Caribbean-North American migration in the modern era / Melanie Shell-Weiss -- Migration to Mexico, migration in Mexico : a special case on the North American continent / Delia González de Reufels and Dirk Hoerder -- The construction of borders : building North American nations, building a continental perimeter, 1890s-1920s / Angelika E. …”
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  11. 5111

    The right to justification elements of a constructivist theory of justice / by Forst, Rainer, 1964-

    Published 2011
    Table of Contents: “…Introduction: the foundation of justice -- Practical reason and justifying reasons: on the foundation of morality -- Moral autonomy and the autonomy of morality: toward a theory of normativity after Kant -- Ethics and morality -- The justification of justice: Rawls's political liberalism and Habermas's discourse theory in dialogue -- Political liberty: integrating five conceptions of autonomy -- A critical theory of multicultural toleration -- The rule of reasons: three models of deliberative democracy -- Social justice, justification, and power -- The basic right to justification: toward a constructivist conception of human rights -- Constructions of transnational justice: comparing John Rawls's the law of peoples and Otfried Höffe's democracy in an age of globalisation -- Justice, morality, and power in the global context -- Toward a critical theory of transnational justice.…”
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  12. 5112

    Tropical geomorphology by Gupta, Avijit

    Published 2011
    Table of Contents: “…The tropical coast; 11. Tropical deltas; 12. The arid tropics; 13. Tropical highlands; 14. …”
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  13. 5113

    Spinal drug delivery technology, biology and toxicology /

    Published 2009
    Table of Contents: “…Contents: Pain: concepts and early anatomy -- Role of sensory nerves and spinal cord -- Enabling technology for spinal anesthesia -- Rapid evolution of spinal anesthetic delivery in the US -- Early appreciation of risks of spinal anesthesia -- Modulation of spinal processing -- Targeting drugs at spinal function -- Other systems which regulate spinal afferent transmission -- Pain selectively diminished by spinal opioids -- Spinal mu/delta opioid action -- Spinal analgesics: animal and human pain -- Safety of spinal drugs -- Early safety issues with spinal anesthetic -- Classes of spinal toxicity -- Intrathecal lidocaine and toxicity -- Spinal toxicity: root, parenchyma, meningeal -- Human intrathecal morphine: granuloma -- IT morphine and granulomas concentration vs. dose -- Future and neuraxial drug delivery.…”
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  14. 5114

    ASEAN as a method : re-centering processes and institutions in contemporary Southeast Asian regionalism /

    Published 2021
    Table of Contents: “…/ Helena Varkkey, Şerif Onur Bahçecik, Mohd Talib Latif -- Financial Cooperation in ASEAN : An Inquiry into Its Place in East Asian Financial Regionalism / Burcu Ermeydan -- ASEAN, India and the Indo-Pacific : Evolving Regional Maritime Environment / Rajeev Ranjan Chaturvedy, Ankush Ajay Wagle -- The Confluence of the Two Seas : The Rise of Indo-Pacific Region and ASEAN Centrality / Shofwan Choiruzzad -- Socio-Cultural Relations of ASEAN and South Korea / Hatice Celik -- Rethinking Indonesia's Role in ASEAN : From Leadership to Cooptation? …”
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  15. 5115

    Safety management in small and medium sized enterprises (SMEs) /

    Published 2018
    Table of Contents: “…Rodrigues, Pedro Arezes and Celina Pinto -- Safety management / Georgios Boustras, Athanasios Hadjimanolis and Cleo Varianou Mikellidou -- Safety performance in an SME environment / Anca Mutu and Pieter Van Gelder -- Safety climate of small to medium enterprises / Stephanie C. …”
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  16. 5116

    Spinal drug delivery technology, biology and toxicology /

    Published 2009
    Table of Contents: “…Contents: Pain: concepts and early anatomy -- Role of sensory nerves and spinal cord -- Enabling technology for spinal anesthesia -- Rapid evolution of spinal anesthetic delivery in the US -- Early appreciation of risks of spinal anesthesia -- Modulation of spinal processing -- Targeting drugs at spinal function -- Other systems which regulate spinal afferent transmission -- Pain selectively diminished by spinal opioids -- Spinal mu/delta opioid action -- Spinal analgesics: animal and human pain -- Safety of spinal drugs -- Early safety issues with spinal anesthetic -- Classes of spinal toxicity -- Intrathecal lidocaine and toxicity -- Spinal toxicity: root, parenchyma, meningeal -- Human intrathecal morphine: granuloma -- IT morphine and granulomas concentration vs. dose -- Future and neuraxial drug delivery.…”
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  17. 5117

    Spinal drug delivery technology, biology and toxicology /

    Published 2009
    Table of Contents: “…Contents: Pain: concepts and early anatomy -- Role of sensory nerves and spinal cord -- Enabling technology for spinal anesthesia -- Rapid evolution of spinal anesthetic delivery in the US -- Early appreciation of risks of spinal anesthesia -- Modulation of spinal processing -- Targeting drugs at spinal function -- Other systems which regulate spinal afferent transmission -- Pain selectively diminished by spinal opioids -- Spinal mu/delta opioid action -- Spinal analgesics: animal and human pain -- Safety of spinal drugs -- Early safety issues with spinal anesthetic -- Classes of spinal toxicity -- Intrathecal lidocaine and toxicity -- Spinal toxicity: root, parenchyma, meningeal -- Human intrathecal morphine: granuloma -- IT morphine and granulomas concentration vs. dose -- Future and neuraxial drug delivery.…”
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  18. 5118

    Lizard behavior : evolutionary and mechanistic perspectives /

    Published 2019
    Table of Contents: “…<B>Environmental impact, global change and behavior </P></B><P>Hydroregulation -- a neglected behavioral response of lizards to climate change? -- <EM>Elia I Pirtle, Christopher R Tracy and Michael Ray Kearney</EM></P><P>Impact of human-induced environmental changes on lizard behavior: insights from urbanization -- Breanna J. …”
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  19. 5119

    Receptor tyrosine kinases function, families and evolution /

    Published 2007
    Table of Contents: “…Contents: History of protein phosphorylation -- Protein kinase bioinformatics -- History of tyrosine phosphorylation and functions of tyrosine kinases -- Genomic catalogues of protein kinases (kinomes) -- The human kinome -- The evolution of kinomes -- The human tyrosine kinase subfamily -- Receptor and nonreceptor tyrosine kinases -- Activation of receptor tyrosine kinases by ligand-induced dimerization -- Signal transduction pathways downstream of receptor tyrosine kinases -- Insulin and IOGF-1 receptor signaling via the mTOR pathway -- mTOR-S6 kinase feedback loop leading to downregulation of the IRS1 docking protein and insulin resistance -- History of Eph receptor tyrosine kinases and their ephrin ligands -- Bidirectional signaling via Eph-ephrin interactions on neighboring cells -- Simultaneous signaling by EphAs and ephrin As in motor neurons -- Compartmentalized signaling by receptor tyrosine kinases and their ligands through localization to discrete membrane domains -- Protein kinases and human disease -- Human cancer genes and protein kinases -- Protein kinases and phosphatases and cancer -- The long road to Gleevec.…”
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  20. 5120

    Receptor tyrosine kinases function, families and evolution /

    Published 2007
    Table of Contents: “…Contents: History of protein phosphorylation -- Protein kinase bioinformatics -- History of tyrosine phosphorylation and functions of tyrosine kinases -- Genomic catalogues of protein kinases (kinomes) -- The human kinome -- The evolution of kinomes -- The human tyrosine kinase subfamily -- Receptor and nonreceptor tyrosine kinases -- Activation of receptor tyrosine kinases by ligand-induced dimerization -- Signal transduction pathways downstream of receptor tyrosine kinases -- Insulin and IOGF-1 receptor signaling via the mTOR pathway -- mTOR-S6 kinase feedback loop leading to downregulation of the IRS1 docking protein and insulin resistance -- History of Eph receptor tyrosine kinases and their ephrin ligands -- Bidirectional signaling via Eph-ephrin interactions on neighboring cells -- Simultaneous signaling by EphAs and ephrin As in motor neurons -- Compartmentalized signaling by receptor tyrosine kinases and their ligands through localization to discrete membrane domains -- Protein kinases and human disease -- Human cancer genes and protein kinases -- Protein kinases and phosphatases and cancer -- The long road to Gleevec.…”
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